Advance Typography Final Compilation and Reflection

on
2024.04.15-2024.07.23

Rachel Yeo Rong Qing / 0368901

Advance Typography / Bachelor of Design (HONS) in Creative Media

Final Compilation and Reflection

CONTENT


BLOG LINK

1. Advance Typography Task 1 : Exercise 1 & 2

2. Advance Typography Task 2

3. Advance Typography Task 3



TASK 1

Click here to Advance Typography Task 1.


Task 1 : Exercise 1 - Typographic Systems

Fig 1.1 Axial System (JPEG)


Fig 1.2 Radial System (JPEG)


Fig 1.3  Dilatational System (JPEG)


Fig 1.4 Random System (JPEG)


Fig 1.5 Grid System (JPEG)

Fig 1.6 Modular System (JPEG)

Fig 1.7 Transitional System (JPEG)


Fig 1.8 Bilateral System (JPEG)



Fig 1.9 Task 1 Exercise 1 Final Outcome Without Guideline (PDF)



Fig 1.10 Task 1 Exercise 1 Final Outcome With Guideline (PDF)


Task 1 : Exercise 2 - Type & Play

Fig 1.11 Final type finding (JPEG)


Fig 1.12 Final Type & Play Poster (JPEG)

Fig 1.13 Final Type & Play (PDF)




Task 2 : 

Click here to Advance Typography Task 2.


Key Artwork

Fig 2.1 Black Wordmark with White Background


Fig 2.2 White Wordmark with Black Background


Fig 2.3 Color Pallet


Fig 2.4 Wordmark in actual color on lightest shade of color pallet


Fig 2.5 Wordmark in lightest shade color of color pallet on darkest shade of color pallet

Fig 2.6 Key Artwork Animation (GIF)

Collateral

Fig 2.7 Collateral - Tote Bag


Fig 2.8 Collateral - Cap


Fig 2.9 Collateral - Hoodie


Fig 2.10 Instagram Screen Grab

Instagram Link : 

@RachelQwQ_03

https://www.instagram.com/rachelqwq_03?igsh=bzltajkxa2YwajEw


Fig 2.11 Task 2 Final Outcome (PDF)



Task 3 : 

Click here to Advance Typography Task 3.


Font

Click here to download the font.

Fig 3.1 Font Information (JPEG)


Fig 3.2 Font Information (PDF)


Font Presentation


Fig 3.3 Font Presentation Artwork #1 (JPEG)


Fig 3.4 Font Presentation Artwork #2 (JPEG)


Fig 3.5 Font Presentation Artwork #3 (JPEG)


Fig 3.6 Font Presentation Artwork #4 (JPEG)


Fig 3.7 Font Presentation Artwork #5 (JPEG)


Fig 3.8 Font Presentation (PDF)


Font Application

Fig 3.9 Font Application Artwork #1 (JPEG)


Fig 3.10 Font Application Artwork #2 (JPEG)


Fig 3.11 Font Application Artwork #3 (JPEG)


Fig 3.12 Font Application Artwork #4 (JPEG)


Fig 3.13 Font Application Artwork #5 (JPEG)


Fig 3.14 Font Application (PDF)



REFLECTIONS

    *Experience

          This module has provide practical insights into the complexities of type design, emphasizing the need for attention to detail. Exercises and feedback has helps me gain a deeper understanding of type design principles and their practical applications.

    *Observation

            Through this module, I have observe that the iterative nature of type design, contextual application and the need for visual correction for legibility are very important. Besides that, the balance between aesthetic appeal and functional effectiveness is also one of the theme that is very important.

    *Findings

             Through this module, I have gain more understanding on  the anatomy, history and purpose of typefaces. Other than that, sketching, whether by hand or digitally also has lays the foundation for the design, while digitalization focuses on refining these sketches into coherent letterforms. The testing phase is crucial to assess readability and make necessary adjustments. 



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